Ilchi Lee believes that we should primarily consider ourselves Earth Citizens in order to work together to better manage the earth’s resources. An Earth Citizen puts their identity as a citizen of the earth before national, ethnic, or religious considerations. The Earth Citizen culture that can result from adopting the earth as a common value can take many different forms, but basic respect for the earth and all of humanity must remain at its core. It will inspire people to develop their humanitarian spirit, moving beyond personal concerns. Lee advocates for the creation of new value system, a paradigm shift to earth-centered living. By redefining our professional and cultural lives to focus on the concept of Earth Citizenship; we can fulfill our material needs while honoring the earth.

While the Earth Citizen Movement is larger than any single individual, organization, or entity, it is currently fueled primarily by the activities of the International Brain Education Association (IBREA), of which Ilchi Lee is founder and president.